Luxury 3D Rendering and New Construction Renderings

Introduction

If you’re a builder, realtor, interior designer or a professional working in a related field you may have heard of 3d interior renderings. If not, a 3d rendering (also referred to as interior render, architectural render/visualization, new construction rendering, etc.) is digital representation of what the interior of an incomplete space will look like once it’s finished. They are really useful for helping potential buyers, investors or other stakeholders have a solid understanding of a project’s goals and how the space will look when complete.

Luxury 3d renderings are especially useful for a host of reasons, many of which we will touch-on in this article. We’ll also go over how to choose the best rendering company for your goals; how to actually order the renderings, and how to organize and ask for revisions.  Luxury renderings work to not only increase visual awareness of a project’s goals, but can highlight potential design pitfalls, as well. In a luxury property, being able to visualize new construction interiors or high-end remodels ensures that everyone involved is on the same page about the intended outcomes.

Understanding Luxury 3D Rendering

Definition of Luxury Rendering

A luxury rendering differs from a traditional rendering based on two things:

• The price-point and finishes of the spaces
• A unit that’s going to be listed for $375,000 is going to look a lot different than a unit that’s going to be listed for $1MM or more. The finishes will also differ immensely in quality in everything from flooring to window framing; and countertops to plumbing.
• A luxury condo building, for example, may also have access to amenities that a standard building would not. These include things like exercise rooms, swimming pools, saunas, coffee bars and party rooms. Including rendered images and videos of these helps potential tenants and other project stakeholders really grasp the layout and finishes of the spaces.
• The company selected to complete the interior or exterior rendering.
• There are rendering companies out there who are happy to take your business and deliver an inferior product. It’s key to make sure the rendering service you choose is experienced working with luxury builds. They also should be flexible and communicate well to ensure you end up with renders you’re happy with. 

Other key aspects of luxury renderings include that the designers are especially skilled and experienced in working with high-end listings. They’re also adept at frequent and detailed communication that these more high-stakes projects require.

The Role of Technology in Luxury Renderings

Keeping up-to-date with changing 3d rendering technology is vital for any architectural rendering firm. A company that has fully trained designers, and also offers ongoing training is going to produce higher quality interior and exterior renderings than a firm whose designers may only be trained once or even not at all. 

A few questions to ask potential rendering providers before committing to working together:

• What software does your team use to produce the renderings?
• Answers will vary a bit, but top companies will use 3ds Max, Blender and VRay.
• Do you have a gallery of your work?
• This is super important, so make sure you like their style and what they’ve produced for other clients. The images and videos in their gallery should be flawless.

Section 2: Obtaining Luxury 3D Renderings

Choosing the Right Service Provider

It may seem confusing when you first begin to research how to obtain 3d renderings. Do you have to hire a full-service architectural firm? Do you randomly choose one of the dozen or so luxury rendering firms on Google? Here’s some tips to help with the selection process:

• You do not need to (and in fact should not) hire a full architectural firm for a 3d rendering project.
• They will overcharge by thousands of dollars
• Luxury renderings are not their area of expertise, anyways
• You can still get exceptionally high-quality renders without overpaying
• Other factors to consider when selecting a 3D rendering service for luxury projects:
• It goes without saying that price is a huge consideration. Send your project details to at least three firms and choose one that’s not the highest price, and not the lowest.
• Timeline - be sure to ask how long it will take to receive your renderings. Some rendering companies are booked a month out or more. A normal timeline is typically 1-2 weeks.
• Revisions process - does the company you're considering for your project offer free revisions? Creating luxury renderings is such a detailed process that there are often revisions required to get everything “just right.” A luxury rendering firm is fully aware of this and will include one or two rounds of revision in the price.
• Revision timeline - chances are if you’re waiting a few weeks for your renderings, you don’t want to wait another several weeks for a few small revisions. A reputable rendering company can turn around revised images and videos a lot quicker than that. Revisions should really only take a couple business days.

The Process of Ordering Luxury Renderings

At Luxury Staging Pro, we understand that many people have not ordered renderings before and the process seems a lot more complex than it actually is. Here we’ll break it down so it’s easy to understand. 

1. You (the client) reach out to a luxury rendering firm for an estimate.
2. Along with a brief introduction about the company you’re representing and your role on the team - describe what you’re looking for. It could sound like this:

Hi, my name is Jesse and I work with Smaller Construction Company as a Marketing Associate. We’re looking for someone to provide interior renderings for the three different condo layouts we’re building in a new construction development. I’ve attached the blueprints, which include floor plans, finishes matrix and dimensions. Can you please give me an estimate for images and 10 second walk-through animation video? Please also let me know your turnaround time and if revisions are included.

1. Once you have an estimate that’s acceptable to you, ask your contact if they need any additional information to get started on your project. Typically you will need to pay at least half of the total cost up front. Some companies require full payment upfront, as well, so don’t be surprised by this.
2. After payment arrangements are sorted, give the rendering company about ten business days before you check in with them for an update (if you haven’t received your renderings at that point). 
3. Once you receive the digital products you’ve ordered, go over them closely before you request revisions or give final approval.

How to Request Revisions

If your project needs revisions, the best way to ask for them is to markup the images with the requested changes, and also list them in an organized format, as well. The more organized your revision requests are, the better the revision team will be able to address each request in one round. Additionally, it’s key to request all your revisions at one time - rather than letting them trickle in over several emails or several days.

Cost Considerations

A good luxury rendering isn’t going to be really cheap, but if you’ve done your research it’s not going to break the bank, either.  As a very rough estimate, with Luxury Staging Pro you can expect to pay:

• $1-$2 USD per square foot for imagery 
• $50-$60 dollars per second for video animations/walk-throughs

Of course, there are lots of variables that go into pricing for interior rendering projects which is why the price of your project may be a good bit higher or lower than these estimates. A lot of the pricing variation has to do with the level of detail in the finishes, so be sure your finish matrix is really accurate and up-to-date. If a company is trying to charge way more than this rough guide, now you know that high-quality renderings can be had for a lot less and can shop around.

Conclusion

Enhancing Design Visualization

Interior renderings are all about bringing design concepts to life in a way that other technologies just can't match. Seeing photorealistic images of spaces that don't physically exist yet is an experience like no other. Luxury 3D renderings are a go-to tool for builders, realtors, interior designers, and anyone else in the construction and real estate game. They offer a visual sneak peek of high-end properties, helping everyone involved get on the same page, make smart decisions, and envision the project's outcome. By highlighting meticulous details and premium finishes, these renderings not only boost project presentations but also help communicate complex design ideas to potential buyers and investors.

When picking a service provider for luxury renderings, it's important to dig deep and check out a company's experience, style, and tech skills. Choosing someone with expertise in high-end projects ensures the renderings meet the luxury standards expected. Look at the firm’s past work, evaluate their communication skills, and confirm their ability to deliver top-notch results on time.

Technology is key to great renderings, with advanced software like 3ds Max, Blender, and VRay setting the bar. Firms that keep up with tech advancements and prioritize ongoing training are more likely to deliver outstanding results. Prospective clients should ask about the software used and check out a gallery of past projects to see if the provider's expertise and style align with their vision.

While cost is a factor, don't settle for less by going for the cheapest option. It's about finding the right balance by comparing quotes and timelines from different providers to get competitive pricing without skimping on quality. Understanding how long it will take to deliver is also crucial since some firms might have long waiting periods that could slow down your project.

In the end, luxury 3D renderings offer a deeper understanding of a property's potential, setting the stage for successful project execution. Choosing the right rendering service allows professionals to unlock the full potential of their architectural and interior designs, turning ideas into vivid, captivating realities. As the industry continues to evolve, keeping up with the latest trends and technologies in 3D rendering will be key for professionals looking to stay ahead and deliver exceptional experiences for their clients.

Luxury Rendering With Luxury Staging Pro

If you’re considering interior or exterior renderings for your next development or project, Luxury Staging Pro would love to partner with you. As a top rendering provider in the luxury real estate space, all of our designers are experienced working with the more exacting standards of high-end clientele. Please click here to contact us for more information and pricing.